THE CHALLENGE:

Relaunch the renowned Mayfair hotspot Bagatelle with a new look interior renovation designed by Sam Baron. Focusing on food excellence over the party atmosphere. 

Develop a plan that highlights the exquisite menu and new executive chef, drives coverage in publications not featured in before. Execute an influencer programme that opens up Bagatelle to a younger, more diverse audience who have a passion for food. 

THE SOLUTION:

A robust PR and Influencer plan to highlight the new revived offering that established and strengthened the overall narrative on the key pillars of Bagatelle: Culinary & Mixology Identity, Design & Concepts, and Service & Ambience.

Our efforts showcased and generated a buzz surrounding Bagatelle’s new look, and elevated the profile of the restaurant, keeping it relevant in the Mayfair landscape and ultimately increased bookings.

We redefined the image as a more sophisticated premium dining destination, shifting the focus to the food over the festive experience and as a premier destination for cocktails.

We utilised the opportunity to promote earlier seatings and increase bookings during this time.