THE CHALLENGE 

Develop a comprehensive global media campaign strategy for a 6-month release period, covering the UK and US markets. Emphasise content creation and maintain a clear narrative for the photography throughout all messaging.

THE SOLUTION  - 2016-2022

Strategic and inventive PR campaigns to sustain interest in 'The Cal.' The approach involved refreshing content and media activity yearly, ensuring it remained contemporary and culturally relevant. Key moments, including photographer announcements, behind-the-scenes imagery, calendar reveals, press junkets with talent and photographers, press conference management, and red carpet galas, were strategically executed as part of its launch.

Collaborating closely with Pirelli, to ensure a strong, translatable narrative for each photographer's theme, evident in media coverage and social media content. This meticulous approach contributed to the sustained success of 'The Cal' over the years.

*Executed with Mission