THE CHALLENGE

Craft a 360 campaign showcasing the innovative Glenfiddich Orchard Experiment, born from the collaboration of two renowned families – The Grant’s and The Temperley’s, resulting in a 12-year-old Glenfiddich blend finished in a Pamona cask.

THE SOLUTION

Pushing the boundaries of whisky tasting, a multi-sensory immersive experience, challenging guests to explore personal taste interpretations. In collaboration with synesthesia artist Jake-Andrew Nason, guests sampled the Glenfiddich Orchard Experiment amidst a sensorial spectacle at Silverleaf, London's newest hotspot. The private dining space featured canvases with projections, soundscapes, and vibrations transforming whisky flavours into tangible art.

*Executed with Mission