THE CHALLENGE

Catapult Bacchanalia, the newest addition to Richard Caring's culinary empire—a Greek-Roman-inspired restaurant in the heart of Central London—to global fame.

THE SOLUTION

We collaborated closely with the Bacchanalia team, orchestrating a pre-launch initiative to generate anticipation and excitement. Employing ingenuity, we placed a mock advertisement for a 'grape feeder' position in The Sunday Times, sparking international press coverage and social media speculation. The authenticity of the ad was questioned, with some even applying for the fictional job. Speculation about the restaurant's appearance intensified, fueling curiosity.

A teaser campaign unfolded before the launch, featuring exclusive 'hard hat' dinners for the media to sample the menu and experience the interiors. Each strategic PR move resulted in a significant spike in bookings.

The grand launch party, attended by over 500 of London's elite VIPs, media, and influencers, featured a mesmerising performance by Florence & The Machine at the heart of the restaurant, ensuring Bacchanalia's momentous entry into the global spotlight.

*Executed in partnership with Mission